We invited all Classics Hammer players to enter a contest to design the Blue Chip Hammer logo and this year’s Hammer Cup Tournament T-shirt.
The Blue Chip Hammer Cup was inaugurated last year as an opportunity to piggy-back off the success we have had with the Blue Chip Showcase and develop a youth tournament for the club. Last year’s event was a great success and as a result, we will be hosting the second annual Blue Chip Hammer Cup this year. The event was such a success that we will be also hosting a Blue Chip Classics Cup youth tournament in the Fall as well.
Last year, the Hammer Cup committee leveraged the artwork from the adidas Blue Chip Showcase for the Hammer Cup logo and t-shirt design. This year, the Hammer Cup committee looked to create a whole new design that would distinguish the tournament as a youth event.
The committee hoped that there were some budding commercial artists in the club that can would be willing to leverage their creative talents to develop a new Blue Chip Hammer Cup logo and the participation t-shirt that is given to all the players. We were not disappointed. We came to realize that many of our players have talents beyond soccer.
In this section of the Hammer Cup site you will get to see some of the wonderful designs that were created by some of our players. The three winning designs were more fully developed by a team of advertising agency artists.
’MKTG’ a New York based advertising and marketing agency was chosen to select the winning designs. Paulette Moran, Vice President Creative Services, was so taken by all the designs that she chose to create something special for each of the contestants. (thanks Paulette!)
Please take a look at the designs and the great effort of our players. Also, get ready, the Classics Cup is just around the corner and we will need a design for that tournament as well.
The designs were judged on the following criteria:
- Does it give us a sense of “Blue Chip”? "Blue chip" symbolizes the highest quality. Blue chip athletes have proven themselves to be amongst the best.
- Does the design communicate a sense of “Hammer”? A “hammer” symbolizes strength, power and force.
- Please note that Blue and Black have to be integrated into the design. You can add whatever other colors you want.
